Fashion Film for jewellery brand All We Are.
Jewellery brand All We Are approached with the goal of embodying a carefree, optimistic outlook on life through a fashion film to run across their social media platforms. The aim of the film was to engage their consumer base, promote their AW22 collection and to celebrate the All We Are audience.
Using inspiration from Tarantino classics such as close-ups and iconic soundtracks, as well as identified gaps in the fashion film landscape such as gender neutral films and the need for adventure post-covid, this fashion film aims to inspire optimism and moments of happiness in the everyday. It captures the connection between the consumer and their jewellery to symbolise the power they have over their narrative and to encourage a more optimistic mindset.
Once Upon A Jewel
This film aims to transport the All We Are consumer into the feel good summer months; where sunshine fuels happiness and laughter is contagious. There is a close connection between the subjects and the jewellery, and this film aims to be enriched with bright warm colours, a nostalgic uplifting soundtrack and actors with beaming smiles to radiate happiness and to encourage the consumer to prioritise having fun in the next chapter of their lives.